200,000 stories of survival
What could be more real than heart transplant patients telling their story, each in their own way? We provided video cameras and asked them to do just that. This unconventional campaign generated tremendous interest in Nashville and the surrounding region. With so many people telling their story, and so many others talking about the ‘home-made’ commercials, the campaign really did make news, being featured on WTVF Channel 5 during their nightly news broadcast.
client: Saint Thomas Heart InstituteClose